Leona is the designer behind Rose + Daff. Growing up in the Wiltshire countryside, she then went onto study Surface Pattern Design at the University of Wales Trinity Saint David in Swansea. Inspired to live in Wales permanently after graduating, she now lives in a Log Cabin on the outskirts of Cardiff – This is where Rose + Daff began and developed.

Always being drawn towards nature, Leona describes herself as an ethical designer and passionate zero waster. Since becoming vegan and living a more sustainable lifestyle, her focus is to design greeting cards which are inspired by Holistic Lifestyles, Wholefoods Diets and all things Natural.  Rose + Daff cards are made using FSC certified 100% Recycled Consumer Post waste papers and come with a Recycled Kraft envelope.   

Leona is also a huge foodie & enjoys developing and sharing plant based recipes. She also makes and shares household & skin care recipes using natural ingredients from Mother Nature in recycled packaging.